How do you post links on instagram story

Q: Why cant I post a link on Instagram story?

Yeah, thats right, people were not able to access the link sticker option on an Instagram story because either the Instagram account was not officially verified by Instagram or the account did not have at least 10.000 followers.

Table of Contents Show

1. Create your story post
2. Select the sticker tool
3. Tap the "Link" sticker
What is the Instagram Swipe Up feature?
Who can use Swipe Up on Instagram?
How to Add Swipe Up to Instagram Stories
1. Check that you have 10,000 followers or a verified account.
2. When uploading to your Instagram Story, click the icon at the top right that looks like a chain.
3. Click "+URL" to add a link to a web page.
4. Type the URL into the text box.
5. Click "Done" in the top right of the screen.
6. When you're ready to publish, click the "+ Story" button at the bottom right.
How to Add a Link to Instagram If You Don't Have 10K Followers
1. Directing your audience to an IGTV video.
2. Directing your audience to the link in your bio.
Instagram Swipe Up Link Examples
1. @Detoxinista Recipes
2. @Blavity #worldnotobaccoday
3. @Alifedotowsky Clothing Items
4. @Popsugarfitness Summer Sculpt Series
5. @TheLipBar Cosmetics
6. @Reebok Be More Human Campaign
Driving Traffic from Instagram
How do you post links in Instagram?
Why can't I post a link on Instagram story?
How do you post a link on Instagram 2022?

Link sharing just got more available on Instagram Stories. Credit: facebook

It's finally happening: Anyone can add links to their Stories on Instagram. Seriously.

Instagram now allows anyone and everyone to add links in their Stories. Previously, that was a convenience afforded only to verified accounts or users 10,000 followers or more. But now, Instagram has opened up the feature to everyone else on the app.

"From organizing and educating around equity, social justice, and mental well-being to showcasing new product drops to customers, link sharing is helpful in many ways — so now we're giving access to everyone," the company said in a press release.

Adding links to your stories is as easy as adding music or creating a poll.

Here is how you can add links to your Instagram Story.

1. Create your story post

Take your photo or upload content to your story by either swiping left on your Instagram homepage or by clicking the "+" sign in the top nav bar on your homepage.

2. Select the sticker tool

Once you're satisfied with the way your content looks, click the sticker tool from the top navigation bar. Here, you'll see options to add a location, a mention, a question, a GIF, and more. You'll also see the option to add a link.

3. Tap the "Link" sticker

Now, you have the ability to add your desired link! You can preview your link before posting by clicking "See Preview."

Tap "Done" when you're satisfied, and drag the sticker on your story, wherever you think it looks best.

Credit: screenshot: Instagram

Credit: SCREENSHOT: INSTAGRAM

In a press release, Instagram said you'll be able to tap on the sticker to see color variations. The company is working on ways to customize the sticker even more, though, in order to make it more clear where the link will take users when they tap it.

Instagram said they would work to ensure that accounts that share harmful content through the link sticker, like hate speech or misinformation, will lose access to the sticker.

This comes at a particularly messy time for Facebook and Instagram. Over the past few months, multiple whistleblowers have come out from the company with internal documents that show the company is prioritizing profit over the wellbeing of its users.

Christianna Silva is a Senior Culture Reporter at Mashable. They write about tech and digital culture, with a focus on Facebook and Instagram. Before joining Mashable, they worked as an editor at NPR and MTV News, a reporter at Teen Vogue and VICE News, and as a stablehand at a mini-horse farm. You can follow them on Twitter @christianna_j.

By signing up to the Mashable newsletter you agree to receive electronic communications from Mashable that may sometimes include advertisements or sponsored content.

More than 500 million accounts use Instagram's Stories feature, and one-third of Instagram's most-viewed Stories are created by brands (Instagram). It's clear that this feature has resonated with Instagram's base, and businesses can leverage it to drive awareness and engagement with their audiences.

But with all of that comes the question: How can brands use Stories to their fullest advantage, in the effort of driving traffic and conversions for their businesses? It starts with knowing how to add links to Instagram Stories with the Swipe Up feature so you can promote your website. Let's dive into that now.

What is the Instagram Swipe Up feature?

The Instagram Swipe Up feature allows Instagram users to add a link to an Instagram Story. Users who view the Story can simply "swipe up" to open the link.

You'll be able to post exciting content regarding a new product, service, or event, and then encourage your audience to "swipe up for details." This gives brands a low-friction way to drive traffic from the Instagram platform, and it allows users to more seemlessly interact with brands directly from those brands' Stories.

Who can use Swipe Up on Instagram?

The Swipe Up feature is intended for brands and Instagram users, so Instagram limits availability to those who fit three criteria: You must have a business profile, it must be a verified account, and you must have at least 10,000 followers.

If you meet this criteria, continue reading to learn how to add a link to your Instagram story. If you don't meet the criteria, click here to find out your alternative options.

How to Add Swipe Up to Instagram Stories

Check that you have 10,000 followers or a verified account.
When uploading to your Instagram Story, click the icon at the top right that looks like a chain.
Click "+ URL" to add a link to a web page.
Type the URL into the text box.
Click "Done" in the top right.
When you're ready to publish, click the "+Story" button at the bottom right.

1. Check that you have 10,000 followers or a verified account.

You won't be able to follow the steps below if you don't.

I used HubSpot's official Instagram account for these instructions, since my personal account isn't verified (I also, you'll be surprised to hear, don't have 10,000 followers … ).

2. When uploading to your Instagram Story, click the icon at the top right that looks like a chain.

3. Click "+URL" to add a link to a web page.

This will allow you to designate which link to add to your Story. If you were interested in linking your Story to your IGTV video, you could choose that option instead.

4. Type the URL into the text box.

This will be the page that the user gets directed to when they swipe up on your Story. You'll want to copy it into the text box labeled "URL."

5. Click "Done" in the top right of the screen.

From there you'll be prompted to go through the process of publishing your Story.

6. When you're ready to publish, click the "+ Story" button at the bottom right.

Now, your published Story has a "See More" Swipe Up link.

How to Add a Link to Instagram If You Don't Have 10K Followers

If you want to promote products off of the platform, you may have to get a little creative to do it. Here are your options:

1. Directing your audience to an IGTV video.

IGTV (Instagram TV) is an app that allows you to create Instagram videos with a minimum length of 1 minute and a maximum length of 15 minutes (via mobile) or 60 minutes (via web). Unlike regular Instagram posts and Stories, however, IGTV allows you to add clickable links to the video description.

While Stories get more attention than IGTV videos, one tactic you can use is creating a Story that promotes the IGTV video with your link. This will allow you to get some level of click-through from your Story.

2. Directing your audience to the link in your bio.

Instagram also allows you to drop a link in your profile bio. In many cases, this real estate is best used to list the homepage of your website. However, if you want to drive traffic to a particular page, you could conceivably add the promo link and then include "link in bio" language in your Instagram Story to direct people there.

The main downside, however, is that you wouldn't be able to promote multiple links at once, so you'd have to coordinate the link you place in your bio to match the content you're currently creating.

Both of these methods may result in lower conversions because of the extra steps the user has to take in order to access the links. However, they're both excellent ways to earn traffic from Instagram as you build your audience to 10,000 followers.

Instagram Swipe Up Link Examples

1. @Detoxinista Recipes

Food bloggers such as @Detoxinista use Instagram Stories' Swipe Up link to embed recipes on the platform. They wisely post images of delicious-looking food, which incentivizes users to swipe up to learn how to make it themselves. The link isn't a direct advertisement, but users are directed to Detoxinista's website, where they can find her cookbook and become familiar with her brand.

2. @Blavity #worldnotobaccoday

Blavity is a media company "created by and for Black millennials." They provide their audience with news, editorial, and lifestyle content that informs and entertains. In a recent campaign with L.A. Quits, Blavity promoted World No Tobacco Day to raise awareness of the harmful effects of smoking. You'll notice the "Swipe Up" call-to-action on the left. By doing so, users are directed to the L.A. Quits website where they can get resources for living a healthier tobacco-free life.

3. @Alifedotowsky Clothing Items

If you're a Bachelorette fan, you might've noticed the growing trend among Bachelor and Bachelorette contestants to become product influencers and embed Swipe Up links in their Stories. As a fashion and style blogger, Ali often takes pictures or videos of outfits she's wearing, with Swipe Up links so users can buy the items online. She also often incorporates discounts if users swipe up, further incentivizing a user to purchase an item from a brand's website.

4. @Popsugarfitness Summer Sculpt Series

One of the most effective ways to use the Swipe Up feature is to offer your followers something of value, for free. @Popsugarfitness, for instance, introduced a Summer Sculpt series with a tempting offer -- "Swipe Up for a 10-Minute No-Equipment Booty-Shaping Workout". Who could say no to that? Ideally, as users obtain more value from your site, they'll spend longer on it and become stronger brand advocates.

5. @TheLipBar Cosmetics

The Lip Bar is a beauty brand that creates inclusive, vegan, and cruelty-free cosmetics products ranging from lipstick to tinted moisturizer. In this Instagram Story, The Lip Bar is promoting their summer sale with the tagline "Are ya'll ready for summer?" By swiping up on the Story, you can view one of their promoted products.

6. @Reebok Be More Human Campaign

Reebok created a powerful and timely campaign called "Be More Human", celebrating women's empowerment through fitness. On their Instagram Stories, they raise awareness for the campaign by showing famous women like Gigi Hadid or Danai Gurira, and when you swipe up, you learn more about Reebok's campaign and how you can get involved. On the site there are opportunities to purchase t-shirts or donate money, but it's evident Reebok is committed to staying focused on their messaging above all else, a noble pursuit.

Driving Traffic from Instagram

Instagram is a thriving platform, one that your customers are likely on. It only makes sense to use these tactics as well as other Instagram strategies to build awareness for your brand and grow your business.

Editor's note: This post was originally published in February 2020 and has been updated for comprehensiveness.

How do you post links in Instagram?

Add Link Sticker.

Tap on your profile photo and hold to add a story..

Take a photo or upload it from your phone gallery..

Tap on the top Sticker icon..

In the sticker menu, browse for the Link Sticker..

Select it..

Add the link and tap 'Done'.

Place it on the story as other stickers and tap to change color..

Why can't I post a link on Instagram story?

Yeah, that's right, people were not able to access the link sticker option on an Instagram story because either the Instagram account was not officially verified by Instagram or the account did not have at least 10.000 followers.