Mumbai: Major Brands (India) Pvt. Ltd, which launched Aldo, Charles and Keith, and Inglot, among other international brands, is set to introduce Bath and Body Works in Lucknow, Pune and Hyderabad, a senior executive told Mint in an interaction. Show The US-based brand is a "fragrance store" selling body lotions, body washes, scrubs and candles. Currently, there are about seven Bath and Body Works stores across India in Mumbai, New Delhi, Noida and Gurugram. The development comes after the company announced last year that it will invest ₹260 crore in India, to expand existing brands in its portfolio and introduce new ones. The launch of the brand in Lucknow and Pune is in line with the company’s plans to increase penetration in tier-2 and -3 cities. “We realized that Lucknow is a growing market and has a good demand for personal care and beauty brands. We are looking at reaching out to maximum cities to increase brand reach," said Tushar Ved, president, Major Brands (India) Pvt. Ltd. “As a brand we are very cautious before opening a store. We need a very good store space and that is why we only open in top malls. The quality of real estate is the key before opening a store," he added. A Bath and Body Works store, among the company’s other brands, will be opened in Lucknow’s Pheonix Market City Mall, which is currently under construction. The American bath and fragrance brand will enter Pune’s Pheonix Market City by September end. Bath and Body Works’ first store was opened in New Delhi’s Select City Mall last year. Opening stores in tier-2 cities has become possible due to property development, increasing mall culture among shoppers, and cheaper rents. Japanese lifestyle brands including Miniso and Ximivogue have retail stores across India in cities including Pune, Jaipur, Lucknow, Varanasi and Kanpur due to these factors among others. Major Brands (India) Pvt. Ltd will invest about ₹80 crore, in marketing and store expansion of Bath and Body Works. The company claims to have invested about ₹8 crore, in opening and marketing outlets for the American personal care brand, out of the total ₹80 crore. Major Brands, whose portfolio includes the US-based L Brands’ lingerie subsidy La Senza, is also in talks to launch Victoria’s Secret in India. Ved did not divulge details as the talks are confidential. Major Brands has been adding a new brand almost every year to its portfolio. Three years ago, the company launched shoes and accessories brand Call it Spring, while two years ago it had launched sports shoes and apparel brand New Balance. Catch all the Corporate news and Updates on Live Mint. Download The Mint News App to get Daily Market Updates & Live Business News. More Less Subscribe to Mint Newsletters * Enter a valid email * Thank you for subscribing to our newsletter. For over 20 years, Bath & Body Works have created the scents that make you smile. Whether you're shopping for fragrant body care or a 3-wick candle, Bath & Body Works have hundreds of quality products perfect for treating yourself or someone else. Bath and Body Works India has stores in major cities across India. The Bath and Body Works India products include Bath & Body Works Bath & Shower Products : Body Wash & Shower Gel, Body Scrub, Bath Accessories Bath & Body Works Moisturizers : Body Lotion, Body Cream, Body & Massage Oils, Hand Care, Face Care Bath & Body Works Fragrance : Body Sprays & Mists, Perfume & Cologne Bath & Body Works Collections : Gingham Collection, Forever Red, Aromatherapy Body Care, Cocoshea, Men's Body Care Bath & Body Works Hand Soaps, Foaming Soaps, Cleansing Hand Gels, Cleansing Hand Gels Holders, Cleansing Hand Sprays Bath and Body Works Candles : 3-Wick Candles, Single Wick Candles Bath and Body Works Air Freshners : Wallflowers Plugs, Wallflowers Refills, Room Sprays & Mists Bath & Body Works Gift Sets : Gifts for Her, Gifts for Him, Gifts for Home, Gift Sets, Accessories Bath and Body Works Near Me : To find the nearest Bath & Body Works visit the The Bath and Body Works India Store Locator Website: https://www.bathandbodyworks.in/ Facebook URL: https://www.facebook.com/bathandbodyworksindia Twitter URL: https://twitter.com/bbw_india Youtube URL: https://www.youtube.com/user/bathandbodyworks/ What is happening to Bath and Body Works?Bath & Body Works is cutting its guidance for the second quarter and fiscal year as inflation eats into demand, the company announced Wednesday. The retailer now expects 2022 sales to fall by mid to high single digits after a record year for sales in 2021.
How long is Bath and Body Works SemiThe Semi-Annual Sale runs from June 11, 2022 to July 11, 2022 at 5:59 am ET, while supplies last. Products may vary between stores and no rain checks are issued during this sale. See the online sale at the Bath & Body Works website.
Do we have Bath and Body Works in India?MAJOR BRANDS INDIA PVT LTD, BATH & BODY WORKS, Store No. UG-54, PHOENIX MARKET CITY Mall, VIMAN NAGAR, PUNE-411014, INDIA.
Where is Bath and Body Works rewards program available?The program is now available nationwide.
The Bath & Body Works rewards program has been around since 2019, but it was only available in select ZIP codes. As of August 2022, the program is available nationwide.
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Bath and body works open near me
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